Attention founders & CEOs of Saas Companies
How We Helped a SaaS Company Grow Active Users by 63% and New Users by 70% in 4 Months — Without Spending More on Ads
Casestudies
State 1 : No Growth for 6 Month
State 2 : New users up 1400%
👥 Active users up 874%
💰 Monthly Recurring Revenue (MRR) up 52.5%
Yemen Mzad, a fast-growing SaaS marketplace in the Middle East, had a solid product and growing demand — but growth had hit a wall.
Despite having market traction, their team faced major issues:
Their new user acquisition was inconsistent
Churn was eating into growth every month
MRR was flat, despite more activity
Marketing campaigns were leaking attention, and the product experience wasn’t converting at the rate it should
They didn’t have a growth system. They had isolated efforts — but no machine.
We applied our 3-part SaaS growth framework:
Ran a full-stack audit across their onboarding, pricing, user behavior, and campaigns
Found critical drop-offs during signup and poor conversion from traffic to paying users
Discovered technical gaps in event tracking and attribution that made scaling hard
Positioned Yemen Mzad to dominate their niche using value-driven content, targeted outreach, and localized campaigns
Created a streamlined funnel that pre-qualified buyers and reactivated dormant users
Turned attention into actionable leads — with a simple, scalable engine
Rebuilt onboarding flows and lifecycle messaging to turn users into customers — and customers into repeat users
Installed retention systems that showed users how Yemen Mzad fit into their future
Activated expansion loops to turn their base into marketers
In just 4 months:
📈 New users up 1400%
👥 Active users up 874%
💰 Monthly Recurring Revenue (MRR) up 52.5%
And they did this without increasing ad spend or hiring a growth team.
You don’t need more traffic. You need a system that captures, converts, and compounds what you already have.
That’s what we build for SaaS companies doing $20K–$100K MRR.
State 1 : Normal Growth for 6 Month
State 2 : New users grew by 70%
Active users increased by 63%
Monthly Recurring Revenue (MRR) jumped by 31%
Mzad Qatar, a regional SaaS marketplace platform, was facing a classic growth plateau.
They had steady usage — but it wasn’t compounding.
Despite marketing efforts and platform improvements, they noticed:
New user growth had slowed dramatically
Active users were flatlining
MRR wasn’t reflecting platform engagement
They were spending time and money without scalable results
Behind the scenes, critical leaks in both their marketing system and technical infrastructure were quietly stalling their growth.
We implemented our signature 3-step SaaS Growth Engine:
Diagnosed friction in their funnel from impression to conversion
Identified weak CTAs, unclear positioning, and broken tracking across campaigns
Patched technical gaps causing tracking errors and data blind spots
Revamped their brand messaging and built micro-campaigns that spoke directly to the highest-value users
Created simple but powerful funnels that didn’t just generate traffic — they converted it
Used retargeting and audience layering to re-engage warm but inactive prospects
Installed lifecycle messaging that helped users see themselves growing inside the product
Reworked onboarding and feature exposure to increase long-term retention
Activated upsell opportunities to drive expansion revenue from existing users
In just 4 months:
📊 New users grew by 70%
📈 Active users increased by 63%
💸 Monthly Recurring Revenue (MRR) jumped by 31%
All without increasing ad spend or adding internal team stress.
Growth doesn’t come from doing more. It comes from doing the right things in the right order — and fixing what’s silently killing momentum.
Mzad Qatar didn’t change their entire business. They just installed a system that worked.
©2025 moabedsconsulting.com
This site is not a part of YouTube™, Google™, Facebook™, Google Inc. or Facebook Inc. Additionally, this site is NOT endorsed by YouTube™, Google™ or Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK, Inc. GOOGLE™ and YOUTUBE™ are trademarks of GOOGLE Inc.